Our Founder

Meet Kena

Kena Paranjape is a writer, mother of a sparkly five-year-old girl and the founder of All You Are. She is passionate about inspiring others to step into who they truly are and harness their creativity to live a fulfilling life.

In 2007, at the age of 30, Kena’s husband became suddenly and mysteriously critically ill. After five months in the intensive care units of several hospitals, he recovered enough to come home but with a permanent condition that needed to be carefully managed.  Over the course of the next seven years, Kena and her husband managed his health on a daily basis until his passing in 2014.

Kena experienced first hand how quickly life can change, forcing you to not only adapt but to actively choose how your story will unfold. While there is much we cannot control, we have more agency over our lives than we realize. Through her journey, she also came to understand the power of committing to living well regardless of our life circumstances. This journey inspired her to create All You Are.


In addition to founding All You Are, Kena is the co-founder of BRIKA, an innovative retail concept focused on highlighting and supporting emerging artisans and designers. Kena has 20 years of experience in retail at brands like Indigo, Joe Fresh and Gap as well as a high-end eco-friendly boutique concept. She currently sits on the advisory board of the David Sobey Center for Innovation in Retailing and Services and Toronto Fashion Incubator.

You can follow her on instagram at @kena_allyouare