Our Founder

Meet Kena

Kena Paranjape is an entrepreneur, writer, speaker and the Founder of All You Are. She is passionate about inspiring others to live well everyday and harness their creativity to create a fulfilling life.

In 2007, at the age of 30, Kena’s husband became suddenly and mysteriously critically ill. After five months in the intensive care units of several hospitals, he recovered enough to come home but with a permanent condition that needed to be carefully managed.  Over the course of the next seven years, Kena and her husband managed his health on a daily basis until his passing in 2014.

Kena experienced first hand how quickly life can change, forcing you to not only adapt but to actively choose how your story will unfold. While there is much we cannot control, we have more agency over our lives than we realize. Through her journey, she also came to understand the power of committing to living well regardless of our life circumstances. This journey inspired her to create All You Are.

In addition to founding All You Are, Kena is the co-founder of BRIKA, an innovative retail concept focused on highlighting and supporting emerging artisans and designers. Kena has 15+ years of experience in retail including creating and managing retail merchandising strategies for Indigo, Joe Fresh and Gap as well as a high-end eco-friendly concept. She currently sits on the advisory board of the David Sobey Center for Innovation in Retailing and Services.

Kena has been described as a wise and courageous challenger who inspires through her compelling personal stories and warm, nourishing style. You can follow her on instagram at @kena_allyouare.